10 Best Face Serum 2023

by Zee | Last Updated on: January 3rd, 2023 at 8:00 am

If you’re looking for the best face serum to help improve your skin, there are a few things you’ll want to keep in mind. First, consider what type of skin concerns you have that you’d like to target. Whether it’s wrinkled, fine lines, dark spots, or dehydration, there’s a face serum out there that can help.

Once you’ve determined your main skin concern, it’s important to select a face serum with ingredients that will specifically target that issue. For example, if you’re concerned about wrinkles, look for a serum with an ingredient like retinol or hyaluronic acid.

Finally, don’t forget to factor in your skin type when selecting a face serum. If you have dry skin, you’ll want to look for a hydrating formula, while those with oily or acne-prone skin will need to be extra careful to select a non-comedogenic option.

To help get you started on your search, we rounded up our top 10 favorite face serums that target a variety of different skin concerns. Read on to see which one is right for you.

Bestseller No. 1
COSRX Snail 96 Essence (Snail 96 Essence)
  • The Real Snail Essence: Formulated with 96.3% Snail Secretion Filtrate, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dullness and soothing dehydrated skin.
Bestseller No. 2
e.l.f. SKIN Holy Hydration! Triple Bounce Serum, 1.7% Hyaluronic Acid Serum For Plump, Bouncy Skin, Great For Hydrating Dry Skin, Vegan & Cruelty-Free
  • HYDRATING FACE SERUM: Get your bounce back and add an unparalleled boost of hydration to your skincare routine. This gel face serum is supercharged with 1.7% hyaluronic acid, plus squalane and niacinamide, to help deliver maximum hydration.
  • CREATES A PLUMP COMPLEXION: Ideal for quenching dry skin. the Holy Hydration! Triple Bounce Serum reveals fresh, plump, and supple skin. Your complexion will look and feel more hydrated.
  • HOW TO USE: Add 3-5 drops to freshly cleansed skin and pat in until completely absorbed. Can be used morning and evening on freshly cleansed skin. Great for oily, combination, normal and dry skin types.
  • BEAUTY TIP: Follow with the Holy Hydration! Hydro Gel Moisturizer for bouncy, plump skin.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
Bestseller No. 3
Pacifica Beauty, Glow Baby Booster Serum For Face, Vitamin C and Glycolic Acid, Brightens and Supports, For All Skin Types, Fragrance Free, Clean Skin Care, Vegan & Cruelty Free , 1 Fl Oz
  • GIVE YOUR SKIN A HYDRATION BOOST with this concentrated bioactive serum that moisturizes and relieves dull, dry skin for improved texture and brightness
  • FORMULATED FOR ALL SKIN TYPES our Glow Baby booster serum can be used on its own or for prepping your skin before applying makeup to keep skin looking soft while minimizing shininess
  • MADE WITH NATURAL AND VEGAN INGREDIENTS including vitamin C and glycolic acid, a combination of a powerhouse antioxidant and an AHA that bring back your skin's youthful glow
  • CAN BE USED DAY AND NIGHT and reapplied to clean skin whenever extra hydration is needed, or added to your favorite moisturizer for an extra boost
  • FREE OF HARSH CHEMICALS including parabens, phthalates, SLS, mineral oil and petrolatum, as well as sulfate-free and silicone-free
Bestseller No. 4
CeraVe Retinol Serum for Post-Acne Marks and Skin Texture | Pore Refining, Resurfacing, Brightening Facial Serum with Retinol and Niacinamide | Fragrance Free, Paraben Free & Non-Comedogenic| 1 Oz
  • [ ACNE RETINOL SERUM FOR FACE ] With encapsulated retinol, this serum helps skin look smoother and more even-toned. Pore-minimizing serum for face helps refine skin’s texture over time and helps visibly reduce the appearance of post-acne marks.
  • [ LIGHTWEIGHT SERUM ] Gel texture & a non-greasy feel. Apply Resurfacing Retinol Serum at night & apply sunscreen. Apply a pea-sized amount of CeraVe retinol serum in a thin layer and allow to fully absorb into skin before applying additional products.
  • [ BRIGHTENING SERUM ] Formulated with licorice root extract helps to brighten the appearance of skin and niacinamide helps to calm skin. Fragrance free, paraben-free, and non-comedogenic.
  • [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products, formulated with three essential ceramides (1, 3, 6-II)to help maintain the skin’s natural barrier.
  • [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.
Bestseller No. 5
La Roche-Posay Pure Vitamin C Face Serum with Hyaluronic Acid & Salicylic Acid, Anti Aging Face Serum for Wrinkles & Uneven Skin Texture to Visibly Brighten & Smooth. Suitable for Sensitive Skin
  • This anti-aging vitamin c face serum leaves skin more radiant, softer, and hydrated to help treat skin concerns like wrinkles, fine lines, lack of radiance, elasticity, and uneven skin tone.
  • As a result, wrinkles look visibly reduced and skin texture and tone are more even and refined. This serum combines concentrated 10% pure vitamin c, salicylic acid and neurosensine for optimal effectiveness while also being suitable for sensitive skin.
  • 10% pure vitamin c serum for face hydrates skin and visibly boosts radiance. Rich serum texture leaves skin feeling softer and more hydrated. Use alone or as an added boost to your favorite moisturizer.
  • Key ingredients include pure vitamin c known for its anti-aging and antioxidant properties, salicylic acid known for its effective exfoliating properties to help clear and refine pores, and hyaluronic acid known for its hydrating and plumping properties.
  • Pure vitamin c can react on contact with the air, causing it to turn yellow. But it’s still effective.
Bestseller No. 6
ArtNaturals Anti-Aging-Set with Vitamin-C Retinol and Hyaluronic-Acid - Serum for Anti Wrinkle and Dark Circle Remover – All Natural and Moisturizing (3 x 1 Fl Oz / 30ml) (ANAA-0101)
  • ANTI-AGING SERUM SET: This gift set includes our uniquely formulated Vitamin C Face Serum, Retinol Serum, and Hyaluronic Acid Serum. Together, these serums work to plump, hydrate, smooth, and soften skin, helping fight the appearance of fine lines, wrinkles, and crow’s feet.
  • ArtNaturals Vitamin-C and Retinol Serum – (2 x 1 Fl Oz / 30ml) - Holiday Gift Set - Wrinkle & Dark Circle Remover (Morning & Night Anti Aging Therapy) – Natural and Moisturizing Treatment (ANAA-0203)
  • RETINOL SERUM: Antioxidant, Collagen Boosting power is a nighttime fighter against Crow’s Feet, Fine Lines, Spots and Under-Eye Bags, Clarifying, Purifying as it helps Tighten Skin, Sooth Blemishes, and battle the signs of aging.
  • HYALURONIC ACID SERUM: uses Skin’s natural component, to Deeply Hydrate, Moisturize and Plump Up Skin. Fine Lines diminish, and skin Brightens with increased Radiance.
  • SATISFACTION GUARANTEED: All ingredients used in ArtNaturals Anti-Aging Serum Set are Vegan, Sulphate-Free, Gluten-Free, Cruelty-Free and Paraben-Free GMO-Free. Satisfaction guaranteed or 100% refund of purchase price.
Bestseller No. 8
Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides | Hydrating Face Serum for Dry Skin | Fragrance Free | 1 Ounce
  • [ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
  • [ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
  • [ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
  • [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
  • [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.
Bestseller No. 9
Eva Naturals Vitamin C Serum for Face Plus Hyaluronic Acid, Retinol, Niacinamide & Salicylic Acid, Anti Aging Serum, Reduce Fine Lines, Wrinkles & Dark Spots, Brightening Skin Serum for Glowing Skin (1 oz)
  • Best Anti Aging Serum - Loaded with antioxidants, our Vitamin C Serum for face with hyaluronic acid helps reduce fine lines and wrinkles! Hyaluronic Acid provides incredible hydration by holding up to 1000 times its weight in water!
  • Glowing Complexion - Acne and other skin conditions leave your complexion looking red and uneven. The Niacinamide and Retinol serum found in our formula supports healthy skin by naturally reducing inflammation, correcting dark spots, and soothing troubled skin.
  • Best Acne Treatment - When pores are clogged with dirt and oil, they become larger and more visible. Retinol works to cleanse the pores, thereby making them appear smaller. Add to that the exfoliating effects of Salicylic Acid, and our face serum is ready to fight blemishes and improve acne prone skin.
  • High Quality Skincare - Packed with vitamins, essential oils, and organic ingredients like Aloe, our Vitamin C face serums are for adult acne treatment and dry skin facial treatment all in one! We focus on simple ingredients to keep our formula safe and effective for all skin types.
  • Dark Spot Diminisher - Our Vitamin C Serum face serum is crafted to attack the most important skin issues like wrinkles, fine lines, dry skin, acne, or uneven skin. Loaded with natural ingredients, this antioxidant serum can tackle any problem you have while diminishing dark spots.
Bestseller No. 10
Vichy Hydrating Hyaluronic Acid Serum, Mineral 89 Serum and Daily Face Moisturizer Skin Booster with Natural Origin Hyaluronic Acid, Hydrates and Strengthens Sensitive Skin, 50mL
  • Our best-selling hyaluronic acid serum is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier
  • This daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide
  • Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free
  • Lightweight, fast-absorbing translucent booster
  • Accepted by the National Eczema Association

What are the benefits of using a face serum?

Face serums are packed with powerful ingredients that can offer a variety of benefits for your skin. By using a face serum, you can help to diminish the appearance of fine lines and wrinkles, even out your skin tone, boost hydration, and protect your skin from environmental damage.

There are a few things to keep in mind when choosing a face serum. First, consider your skin type and any concerns you may have. Then, look for serums with ingredients that address your specific needs. For example, if you have dry skin, you may want to look for a face serum that contains hyaluronic acid or glycerin to help lock in moisture. If you have oily skin, you may want to look for a light serum that won’t clog your pores.

Once you’ve found the right face serum for your needs, apply it after cleansing and before applying:

– Reduce the appearance of wrinkles and fine lines

– Brighten your complexion

– Even out your skin tone

– Hydrate your skin

– Protect your skin from environmental damage

With so many benefits, it’s no wonder that face serums have become a popular choice for those looking to improve the appearance of their skin. But with so many serums on the market, how do you know which one is right for you?

A face serum is a concentrated facial treatment that delivers powerful ingredients to the skin. These ingredients can include antioxidants, vitamins, and other active substances that are designed to improve the appearance of the skin. Face serums are typically used after cleansing and toning, but before moisturizing.

There are many different types of face serums on the market, so it is important to choose one that is right for your particular skin type and needs. If you have oily or acne-prone skin, for example, you will want to look for a face serum that contains salicylic acid or other oil-fighting ingredients. If you have dry or sensitive skin, on the other hand, you will want to choose a face serum that is more hydrating and soothing.

The best face serums will help to improve the overall appearance of your skin, making it look more radiant and youthful. They can also help to reduce the appearance of fine lines, wrinkles, and other signs of aging. If you are looking for a way to take your skincare routine to the next level, a face serum is a great option.

How to choose the best face serum for your needs

When it comes to face serums, there are a lot of options available on the market. With so many choices, it can be difficult to know how to choose the best face serum for your needs. However, by taking into account your skin type and concerns, you can narrow down the field and find a serum that will work well for you.

If you have dry skin, look for a face serum that is hydrating and nourishing. Face serums that contain ingredients like hyaluronic acid or glycerin can help to add moisture to the skin and prevent dryness. If you have oily skin, look for a face serum that is light in texture and non-comedogenic, so it won’t clog your pores. If you have combination skin, look for a face serum that is light enough for your oily areas but hydrating enough for your dry areas.

Face serums can also be tailored to specific concerns like wrinkles, fine lines, dark spots, and dullness. For example, if you’re concerned about wrinkles, look for a face serum that contains retinol or vitamin C. These ingredients can help to reduce the appearance of wrinkles and promote collagen production. If you’re concerned about dark spots, look for a face serum that contains niacinamide or vitamin C. These ingredients can help to brighten the skin and even out the skin tone.

When selecting a face serum, it’s important to read the label carefully and choose a product that is appropriate for your skin type and concerns. By doing so, you can ensure that you’re getting the most out of your face serum and achieving the best results.

How to use a face serum for optimal results

When it comes to using a face serum, there are a few things you need to keep in mind in order to ensure you get the most out of it. Here are some tips:

Serum tips and tricks for beautiful skin

There’s no denying that serums are having a moment. Beauty enthusiasts of all stripes are singing their praises, and for good reason: these potent little potions can deliver a serious dose of hydration and nutrients, resulting in brighter, smoother, and more youthful-looking skin.

If you’re new to the world of face serums, or just looking to up your game, we’ve rounded up some tips and tricks from the pros to help you get the most out of your serum investment. Here are some best dark spot correctors in 2023.

New
Niacinamide Serum for Face - Pore Reducer for Face Serum - Facial Serum for Acne & Dark Spots with Hyaluronic Acid & Vitamin B3 - Cruelty Free & Paraben Free Niacinamide Face Serum for Women 1oz
  • PROMOTES OVERALL SKIN HYDRATION - Cariposa Nourishing Vitamin B3 Niacinamide Serum enhances skin barrier function, preventing moisture loss while helping improve overall hydration. This hydrating serum locks moisture within, keeping your skin hydrated, balanced, & healthy.
  • IMPROVES SKIN TONE & TEXTURE - Unlike ordinary skin care products & facial serums, this discoloration correcting serum helps reduce the appearance of dark spots & hyperpigmentation. Our niacinamide moisturizer & dark spot serum improve skin tone & texture for softer, smoother, & more radiant complexion.
  • FIGHTS VISIBLE SIGNS OF AGING - Our skincare anti aging serum & face moisturizer for oily skin visibly reduces the appearance of fine lines & wrinkles, giving you younger-looking skin. This face serum also contains hyaluronic acid, which boosts skin elasticity & moisture for healthier-looking skin.
  • MINIMIZES THE APPEARANCE OF PORES - Not your ordinary face serums & facial skin care products, this pore minimizer for face & discoloration serum unclogs & minimizes the appearance of enlarged pores. Our facial care acne serum & pore reducer for face also help prevent acne & breakouts.
  • GENTLE FORMULA, MADE IN THE USA - Our niacinamide hyperpigmentation serum is suitable for all skin types. This day & night serum contains pure, natural ingredients, including aloe vera, coconut oil, sunflower oil, cedarwood oil, & more! Our skin serum is paraben- & cruelty-free. 100% made in the USA!
New
Vitamin C Face Serum for Dark Spots,Pigmentation,Even Skin Tone,Fine Lines & Wrinkles with Hyaluronic Acid,Niacinamide - Brightening,Hydrating, Anti Aging Vit C face serum, 30 ml
  • ANTI-AGING: A powerful and balanced blend of ultra-nourishing plant extracts like Liquorice, Neem, Pomegranate, Carrot, and Papaya, it is rich in antioxidants and help to reduce the appearance of fine lines and wrinkles, and improve skin elasticity.
  • WATER-BASED & LIGHTWEIGHT: Our water based Vitamin C face serum is lightweight, fast-absorbing that will penetrate deeply into your skin to deliver a concentrated dose of active ingredients, and will certainly improve the overall quality of your skin.
  • CLEAN & TRANSPARENT: This potent VItamin C & Niacinamide face serum is 100% free form silicones, sulfates, parabens, artificial color and artificial fragrances. Clinically tested | Dermatologist Tested | Cruelty Free
New
15% Vitamin C Face Serum for Pigmentation & Dark Spot | Revives Dull Skin & Protects Against Sun Damage | Day & Night Serum for Face - 30ml Visit the mcaffeine Store
  • BOOSTS SUN PROTECTION: Loaded with the power of antioxidants-rich 15% Vitamin C, this serum for face protects the skin from sun damage, and also reduces oxidative damage in the skin.
  • CAFFEINE & GREEN TEA EXTRACTS AT THE CORE: 1% Caffeine in the serum tones & soothes the skin, reduces redness & inflammation, and leaves the skin fresh & glowing. Green Tea Extracts reduces dark spots & soothes inflammation.
  • GREAT FOR YOUR SKIN & THE PLANET: Ideal for both men & women, Green Tea & 15% Vitamin C Face Serum is suitable for all skin types, PETA Certified, 100% Vegan and free from Paraben, SLS and all other toxic ingredients. It is FDA-approved, dermatologically tested and has Zero Plastic Footprint.
New
French Red Vine & Hyaluronic acid serum with peptides | Red vine serum for face | Hyaluronic acid serum for face | For women & men | All skin types | 30 ml | 1.01 Fl Oz (Pack of 1)
  • Serum for face glowing: Hyaluronic acid acts as a moisture magnet, smoothing away creases and improving skin elasticity
  • This luxurious daily face serum combines anti-ageing skincare powerhouses such as red vine extracts, peptides and hyaluronic acid for skin that looks youthful, firm and smooth
  • Product Benefits:- Fine Lines, Skin Elasticity, Anti Ageing, Firming, Smoothing, Hydration, Nourishing, Boosts Collagen ProductionFine Lines, Skin Elasticity, Anti Ageing, Firming, Smoothing, Hydration, Nourishing, Boosts Collagen Production
New
French Red Vine & Hyaluronic acid serum with peptides | Red vine serum for face | Hyaluronic acid serum for face | For women & men | All skin types | 30 ml | 1.01 Fl Oz (Pack of 1)
  • Serum for face glowing: Hyaluronic acid acts as a moisture magnet, smoothing away creases and improving skin elasticity
  • This luxurious daily face serum combines anti-ageing skincare powerhouses such as red vine extracts, peptides and hyaluronic acid for skin that looks youthful, firm and smooth
  • Product BenefitsFine Lines, Skin Elasticity, Anti Ageing, Firming, Smoothing, Hydration, Nourishing, Boosts Collagen ProductionFine Lines, Skin Elasticity, Anti Ageing, Firming, Smoothing, Hydration, Nourishing, Boosts Collagen Production

What is face serum?

A face serum is a concentrated facial treatment that delivers powerful ingredients directly to the skin. Face serums are typically more lightweight than creams or lotions, and they’re designed to target specific skin concerns like wrinkles, dullness, and uneven texture.

How do I use face serum?

After cleansing and toning your skin, apply a pea-sized amount of face serum to your forehead, cheeks, nose, and chin. Gently massage the serum into your skin until it’s fully absorbed. Then follow up with your usual moisturizer. For best results, use face serum once or twice a day.

What are the benefits of using face serum?

Regular use of face serum can help to improve the appearance of your skin by reducing the appearance of wrinkles, brightening dull skin, and improving uneven skin texture. Face serum can also help to protect your skin from environmental damage by providing it with antioxidant nutrients.

Is face serum suitable for all skin types?

Yes, face serum can be used on all skin types. However, it’s important to choose a face serum that’s formulated for your specific skin type. For example, if you have oily skin, look for a face serum that’s oil-free or non-comedogenic. And if you have sensitive skin, opt for a hypoallergenic face serum.

What are the best ingredients for face serum?

The best ingredients for face serum vary depending on your specific skin concerns. For wrinkles, look for face serums with retinol, hyaluronic acid, or vitamin C. For dullness, try a face serum with niacinamide or vitamin

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn More
Actress Thandie Newton and make-up artist Kay Montano met nearly 10 years ago on a shoot for UK Vogue (see ‘Our First Shoot Together’ post here). Since then a strong friendship has grown out of countless professional collaborations in fashion, beauty, red carpet, on stage and screen.