10 Best Mascara in 2023

by Jenna Von Oy | Last Updated on: January 3rd, 2023 at 4:46 am

Are you on the hunt for the best mascara of 2023? If so, you’ve come to the right place! Mascara is one of the most important makeup products out there, and can really make or break your look.

The right mascara can give you long, luscious lashes that make your eyes pop. But the wrong mascara can leave you with clumpy, spidery lashes that are a total disaster.

So how do you choose the best mascara for you? There are a few things to keep in mind when choosing a mascara, including the type of formula, the brush, and your own personal lash preferences.

Benefits of using mascara: Mascara can really enhance your appearance and make your eyes stand out. But there are other benefits to using mascara as well, including:

– Mascara can help protect your lashes. If you use a quality formula, it can actually help condition and strengthen your lashes over time.

– It can also help lengthen and volumize your lashes, giving you a more dramatic look.

– Mascara is also very versatile. You can use it to create a natural look or a more dramatic, glam look, depending on how you apply it.

Apply mascara for the desired look When it comes to mascara, there are a few things you need to keep in mind in order to get the best possible results. First of all, make sure that your lashes are clean and free of any makeup or oil before applying the mascara. Secondly, start by wiggling the brush at the base of your lashes and then slowly bring it up. Finally, don’t forget to apply mascara to your lower lashes!

Types of mascaras and their benefits

1. lengthening mascara- this type of mascara is great for making your lashes appear longer and more dramatic. If you have short or sparse lashes, this is the type of mascara you should use.

2. Volumizing mascara- as the name suggests, this type of mascara is designed to add volume to your lashes. If you have thin or sparse lashes, this is the type of mascara you should use.

3. Curling mascara- this type of mascara is great for giving your lashes a curl. If you have straight or downward-facing lashes, this is the type of mascara you should use.

4. Waterproof mascara- this type of mascara is ideal for those who want their makeup to last all day or night. Waterproof mascaras are also great for those who have sensitive eyes or who live in humid climates.

5. Brown mascara- this type of mascara is perfect for those who want a more natural look. Brown mascaras are also great for people with lighter hair colors.

Benefits of using mascara

1. Mascara can help to make your eyes appear bigger and more open.

2. Mascara can help to make your lashes appear longer and fuller.

3. Mascara can help to add definition to your lash line.

4. Mascara can help to curl your lashes, giving them a more dramatic look.

5. Mascara can help to protect your lashes from damage.

There are a few things you need to keep in mind when choosing the right mascara for you. Firstly, what is your budget? Mascaras can range in price from around $5 to $50. If you are looking for a high-end mascara, then you will need to be prepared to spend more. However, there are some great drugstore mascaras that will still give you great results.

Secondly, what is your lash type? If you have short lashes, then you will need a lengthening mascara. For those with long lashes, a volumizing mascara will be your best bet. There are also mascaras specifically designed for people with sensitive eyes or who wear contact lenses.

Thirdly , what is the occasion? If you are looking for a mascara to wear every day, then you will need one that is more natural-looking. However, if you are going out for the night, then you may want to choose a mascara with more dramatic results.

Finally, think about the formula. Some mascaras are waterproof, while others are not. You will also need to decide if you want a waterproof or non-waterproof mascara. Waterproof mascaras are great for those who have sensitive eyes or who live in humid climates. Non-waterproof mascaras are better for everyday use.

Bestseller No. 1
essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free
  • If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
  • NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
  • DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
  • CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
Bestseller No. 2
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
  • Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
  • Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
  • It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
  • Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
Bestseller No. 3
L'Oreal Paris Makeup Voluminous Original Mascara, Black Brown, 0.28 Fl Oz
  • Voluminous Volume Building Mascara: The uniquely maximizing L'Oreal Paris Voluminous Mascara builds lashes to 5x their natural thickness. Longer lashes and a full and dramatic eye look in a single clump free application
  • Volumizing Mascara Brush: Our volume maximizing lash formula and brush builds and thickens lashes evenly and smoothly. A lengthening mascara that leaves lashes supple and soft with virtually no flakes, smudges or clumps
  • Washable Makeup Mascara: Long lash mascara can be removed with soap and water, is suitable for use with sensitive eyes and contact lens wearers, while being fragrance-free, ophthalmologist-tested and allergy-tested
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Bestseller No. 4
Maybelline The Falsies Lash Lift Washable Mascara Volumizing, Lengthening, Lifting, Curling, Multiplying, Eye Makeup, Blackest Black, 1 Count
  • Washable Lengthening Mascara: Get an instant lash lift effect from this eyelash extension mascara; Infused with fibers to deliver dramatic volume, length, and lift to lashes and gives you a false eyelash effect without the long expensive procedures
  • Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
  • It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
  • Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
Bestseller No. 5
Too Faced Better Than Sex Mascara 0.27 Ounce Full Size
  • Hourglass shaped brush for voluptuous volume
  • This formula thickens, lengthens, and curls after just one coat
  • FILM-FORMING POLYMER-Locks curl into place
  • ACACIA SENEGAL TREE EXTRACT-Sets volume

There are two main ways to apply mascara – for a natural look or a dramatic one. For a natural look, start by applying the mascara at the base of your lashes and then gently brush it up. You can also do this by wiggling the brush back and forth as you move it up your lashes. This will help to separate and coat each individual lash. For a more dramatic look, start by apply the mascara at the tips of your lashes and then brush it back towards the base. This will help to give your lashes more length and volume.

Mascara tips and tricks for a perfect application every time

1. Start with a clean slate. Be sure to remove any traces of old mascara with a cotton swab and some makeup remover before applying new mascara. This will help your new mascara go on smoothly and evenly.

2. Apply primer. If you have oily skin or tend to have smudges under your eyes, apply an eyeshadow primer before adding mascara. This will help keep your mascara in place all day long.

3. Choose the right brush. There are all sorts of different brushes out there, so it’s important to find one that works well for your specific lashes. If you have short, straight lashes, look for a brush with shorter bristles. If you have long, curly lashes, look for a brush with longer bristles.

4. Wiggle the brush. When you first start applying mascara, wiggle the brush back and forth at the base of your lashes. This will help to deposit more product on your lashes and create a fuller look.

5. Let it dry. Once you’ve applied your mascara, let it dry for a few seconds before blinking or moving your eyes around too much. This will help to prevent smudging and keep your mascara looking its best.

These are our 10 best mascara in 2023 top reviews! We hope you enjoyed learning some new tips and tricks on how to apply mascara like a pro!

New
Liquid Lash Extension Mascara,Washable Mascara,No Flaking/No Clumping,Smudge-proof,Long-Lasting,0.38 Ounce (Black8)
  • [ New Mascara ]: This mascara will always keep your lashes full and long, even though the years have added to our wrinkles, this mascara will remind you of your youthful past.
  • [ Easy To Carry ]: Mascara is a very suitable size to carry around, if you go out to parties, performances, travel, you can take it with you, touch up your makeup at any time, and keep you beautiful.
  • [ Liquid Lash Extension Mascara ]: This Mascara is waterproof and sweatproof, not easy to fall off, can provide you with a 24-hour non-sticky makeup effect, make your eyelashes thicker, longer and curler, creating a beautiful look for you makeup.
  • [ Easy To Use ]: Easy-to-apply, smooth mascara sweeps across all lashes without clumping, peeling or drying; simply remove at the end of the day with your favorite makeup remover or lukewarm water.
  • [ After-sales Service ]: Your satisfaction is always our first priority. If you are not satisfied with our products, please feel free to contact us, We will reply you within 24 hours and provide you with a satisfactory solution.
New
Liquid Lash Extension Mascara,Washable Mascara,No Flaking/No Clumping,Smudge-proof,Long-Lasting,0.38 Ounce (Black4)
  • [ New Mascara ]: This mascara will always keep your lashes full and long, even though the years have added to our wrinkles, this mascara will remind you of your youthful past.
  • [ Easy To Carry ]: Mascara is a very suitable size to carry around, if you go out to parties, performances, travel, you can take it with you, touch up your makeup at any time, and keep you beautiful.
  • [ Liquid Lash Extension Mascara ]: This Mascara is waterproof and sweatproof, not easy to fall off, can provide you with a 24-hour non-sticky makeup effect, make your eyelashes thicker, longer and curler, creating a beautiful look for you makeup.
  • [ Easy To Use ]: Easy-to-apply, smooth mascara sweeps across all lashes without clumping, peeling or drying; simply remove at the end of the day with your favorite makeup remover or lukewarm water.
  • [ After-sales Service ]: Your satisfaction is always our first priority. If you are not satisfied with our products, please feel free to contact us, We will reply you within 24 hours and provide you with a satisfactory solution.
New
Black Mascara for Instant Lift, Curly Eye Black | Curly Eye Black | Hairless Eye Black Washable Ultra-Thin No Clumps, Smuding or Flaking 4ml (A)
  • 【Brushless Design】Our Black Mascara for Instant Lift features a unique brushless design, eliminating the need for traditional mascara brushes. Instead, it utilizes the shape and texture of the mascara itself to achieve perfect application results. Say goodbye to clumps and smudging, and hello to flawless lashes.
  • 【Lightweight Texture】Compared to traditional mascaras, our Curly Eye Black mascara boasts a lightweight texture. This allows for effortless and even application, giving you better control over the amount of product applied. Experience fewer waste and clumps, while achieving stunningly defined lashes.
  • 【Waterproof and Sweat-proof】Get ready for long-lasting curling effects with our Hairless Eye Black mascara. Its waterproof and sweat-proof formula ensures that your beautifully curled lashes stay in place all day long. Whether you're facing rainy weather or an intense workout, our mascara won't let you down.
  • 【Quick-Drying Formula】Say goodbye to waiting around for your mascara to dry. Our innovative quick-drying formula allows you to apply our Ultra-Thin mascara and move on with your beauty routine without worrying about smudging your makeup. Enjoy hassle-free and long-lasting results that stay put throughout the day.
  • 【Washable Brush Head】Cleaning up after a long day doesn't have to be a chore. Unlike other mascaras, our No Clumps, Smuding, or Flaking 4ml mascara features a washable brush head. This makes it easy to keep your mascara wand and the area around your eyes clean and hygienic. Maintain beautiful lashes with ease.
New
Colored Mascara for Eyelashes Set,Colorful Waterproof Mascara for eyelashes Long lasting Charming Voluminous Mascara for Women Cruelty Free Vegan (3Pcs 03#&09#&11# Green &Purple&Blue)
  • ????Colored Mascara for Eyelashes:Colorful Mascara make you have shinning big eyes, Creating colorful, vibrant and charming looks.Portable and easy to carry out Great for daily use clubbing or party.
  • ????Feature:Our long brush head lets you really get into each eyelash hair and avoid getting product on the skin around the eyelash.Natural Looking mascara for all ages.
  • ????Kind to Skin: Natural & Moisturizing, we are committed to making products which comfortable & safe to use, our makeup is gentle on the skin. Waterproof and no blooming, can last a long time almost whole day no problem.
  • ????Easy Application: The lightweight and portable mascara easy to glide on your eyelash & easy to remove. Soft and Comfortable for your eyeslash.
  • ????100% SATISFACTION, If you are not satisfied with our products or services, don't hesitate to contact us, we will do our best to help you.
New
[2023 New] eye black Liquid eye black Extending, durable and double mascara formula, waterproof and anti cosmetics mascara
  • 【Natural Ingredients】: Our hypoallergenic Fiber QIC Mascara contains gentle ingredients that are safe and friendly for sensitive eyes and contact lens wearers. Doesn't hurt lashes.
  • Whether you're going for thick and full or long and lean, thrive liquid lash extension mascara can meet your basic needs and make your eyelashes look more natural and curled. Creating eye-catching lashes for you and compliment your overall makeup look
  • 【Waterproof and Smudge-proof】: This waterproof mascara will keep your lashes free from flaking and fading for a day! Make sure your lashes stay gorgeous, long, thick and rich all day in the presence of rain, tears and sweat.
  • 【Easy To Apply & Remove】: The smooth and creamy mascara sweeps across all lashes without clumping, flaking, or drying out, creating attractive and flawless eyelashes with just one single application. Simply remove at the end of your day with your favorite makeup remover.
New
Waterproof Mascara, Instant Lash Mascara, Smudge Proof Black Mascara, Enhanced Thick Volume Mascara, Lash Extension Mascara, Creates Natural Looking Long Lashes, Best Mascara for Thick Lashes Black
  • ◓Caring Nourishment: Indulge your lashes with our liquid lash mascara, specially made with nourishing ingredients for healthy lashes. Its gentle formula provides a comfortable wear, perfect for daily use, without any irritation.
  • ◓Long-Lasting and Volumizing: Achieve the perfect curl with our liquid lash mascara's waterproof and long-lasting formula. Its styling nature holds your lashes in place all day, so you can flaunt your fierce lash game without any worries of smudging or flaking.
  • ◓Effortless Lash Perfection: Experience hassle-free lash application and removal with our liquid mascara. No more clumps, no more smudges; just effortlessly apply for stunning lashes in seconds. Wash off with water at the end of the day for a mess-free experience.
  • ◓Easily Carrying: This liquid lash mascara is compact and does not take up space in your makeup bag. It has a beautiful and bright appearance that makes you stand out. It is easy to carry and store, so you can often have gorgeous lashes wherever you go.
  • ◓Enhance Appeal: Experience mesmerizing eyes with our liquid lash mascara. The deep shading formula instantly adds volume and length, making your eyelashes thicker and longer, enhancing the appeal of your look.
New
2 in 1 Mascara 5x Longer Waterproof Lash Cosmetics Natural Lengthening and Thickening Effect No Clumping Superstrong 5x Longer Waterproof Mascara 4D Silk Fiber for BAMMY Mascara Makeup (1pc)
  • Instantly creates beautifully dramatic and advanced lashes with BAMMY Mascara. New Designed to lengthen and thicken lashes up to 5x, this long-lasting waterproof ingredients gives you all day wear. With two brush options for your desired look, enjoy our stunning, volumizing look.
  • This ground breaking mascara powered by powerful technology that won't clump, flake, or smear. No smudges, no residue, waterproof and long-lasting. Try our silky, feathery smooth ingredients that gives you a natural look.
  • Intense, dramatic volume & length, Visably making them up to 5x thicker and longer. Extend your natural lashes to stunning lengths. 4d Silk Fiber Eyelash Mascara is deeply pigmented and instantly creates stunning Lashes
  • Dual-Brush design for two incredible looks. Whether you're going for thick and full or long and lean, with BAMMY Mascara you don't have to pick just one. Provides volume, separation, and length - The brush bristles are spaced evenly to help separate for longer-looking lashes.
  • 2023 New Upgrade your mascara! The enhancing 4D Silk Fiber Mascara cruelty-free. If you search for a gift for any holiday, BAMMY mascara is the best choice!
New
FOMIYES 20 Pcs Empty Eyeliner Bottle Mascara Black Plastic Vials Makeup Mascara Lash Lengthening Mascara Lash Mascara Black Mascara Liquid Eyeliner Tubes Plastic Bottle Self Made
  • Make-up liquid containers: the empty bottle has a leak-proof lid. compact and light, easy to put into the makeup bag.
  • Eyelash serum tube: adopts of prime and safe material, they are durable, practical and reusable for you to use.
  • Empty mascara tube: with the mini and compact design, it is convenient for you to carry with you when you travel or go shopping.
  • Empty lash liquid tubes: can change your eyeliner liquid tube whenever to match your different dress styles. you can also DIY a unique eyeliner color to make yourself personal.
  • Refillable mascara tube: fashion and elegant appearance design is eye-catching and stylish, and it is very beautiful in look.
New
2000 Calorie Mascara Waterproof - Black by Max Factor for Women - 9 ml Mascara
  • The special waterproof formula ensures maximum volume
  • Long-lasting result without smudging
  • the lashes gain volume and definition progressively with each stroke
New
New Super Easy-To-Use Doll Curling Mascara, Metal Brushless Mascara, Waterproof, Anti-Smudge, Long-Lasting, Does Not Fall Off, Does Not Clump
  • 【Lightweight textures】: The texture of our mascara is lighter than traditional mascara, and it can easily create natural eyelashes with clear roots. After using metal mascara, the eyelashes will be long and thick, enlarging the eyes and exuding unique charm.
  • 【Waterproof and Sweatproof】: This mascara creates defined, long, curly, natural-looking lashes and is waterproof and sweatproof, whether you're in a rainstorm or sweating it out at the gym, our mascara will keep you covered The lashes stay beautiful all day long.
  • 【WASHABLE BRUSH HEAD】: Existing mascaras have a hard time washing off all the clumps on their brushes and staining the eye area, and they can't always keep the mascara and eye area clean, but our metal mascara is washable It's washable so you can always keep your mascara and eye area clean.
  • 【QUICK-DRYING FORMULA】: Our brushless mascara is soft, natural and quick-drying, apply it and move on to your next beauty routine step without worrying about smudging your makeup, plus, the curling mascara stays in place all day long Bit.
  • 【Perfect Gift】: Brushless mascara can be given as a unique gift to your mother, girl, wife or friends, which is the best makeup gift for Valentine's Day, Mother's Day, Christmas, Anniversary and Birthday.

Q: What is the best way to remove waterproof mascara?

A: Use an oil-based makeup remover or a waterproof eye makeup remover. Soak a cotton pad with your chosen product and hold it over your closed eye for a few seconds before gently wiping away. Repeat until all traces of mascara are gone.

Q: Can you use Vaseline as a primer for mascara?

A: Yes, you can! Simply apply a thin layer of Vaseline to your lashes before applying mascara. This will help to create a barrier between your lashes and the product, making it less likely that your mascara will smudge or flake throughout the day.

Q: Can you use baby powder to set mascara?

A: Yes, you can! Simply apply a thin layer of baby powder to your lashes after applying mascara. This will help to absorb any excess oil and keep your mascara in place all day long.

Q: What is the best way to store mascara?

A: Store your mascara in a cool, dry place. Mascara can spoil easily, so it’s important to keep it in a place where it won’t be exposed to too much heat or humidity.

Q: Do you need to use an eyelash curler with mascara?

A: It’s not necessary, but it can help! Curling your lashes before applying mascara will give them a bit of extra lift and make them appear longer and fuller. Just be sure to curl your lashes before the mascara dries, otherwise you risk damaging them.

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Jenna von Oy began her professional acting career at the age of six, when she landed her first big break in a Jell-O Pudding Pop commercial with Bill Cosby. Von Oy has made her mark in television, having been a series regular on three network sit-coms.